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ADvantage doesnt make pie-in-the-sky claims. We are mortal, just like you and your people. We can however guarantee dedication to excellence because weve proven that claim, and ourselves, time and time again, with real people and provide references that you can reach with a phone call. As business
owners, we completely and whole-heartedly understand the meaning of delivering
on time! Rather than dazzle our clients with articulate buzz words, we prefer to get to get down to work and deliver. Lets start with our backgrounds.
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Zach Rebackoff
Zach is a former professional baseball umpire. Think youve had to work under pressure or deadlines? Think again, my friend. While calling balls and strikes, safes and outs, and fair and foul for 8 years, Zach worked hard while in the line of constant fire
more than you can imagine. Split-second decision-making is engrained in his brain, therefore having as little as an hour to think about
your business, and identifying solutions, is like giving him a lifetime, if you know what we mean.
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After his career on the diamond, the arbiter got down to business, starting in sales. Zach built and sold two businesses since 1982 (The NY School of Umpiring and Greater Image Photography), which of course allowed him to learn, first-hand, and experience the details in the services he now offers to you: PR, marketing, advertising, promotions, photography, copywriting, managing employees and most effectively
driving sales revenue. In addition to those accomplishments, Zach became a published author (TOUGH CALLS-Avon Books, 1984), a newspaper and magazine columnist, event speaker, and a clinician. His ability to create advertising pieces that convert to memorable stories is uncanny (see samples in Portfolio section). His follow up skills are unmatched and border on relentless. He doesnt stop until its done, period.

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