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Our impressive services fall into the following easy-to-follow categories: |
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Marketing Services
Creative Services
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Brand The past is behind us, and we've learned from it! However, we have to realize that the present market is drastically different than anything that has come before. One look at the overwhelming visual noise in today’s market makes it even more challenging to establish a truly new and unique brand. ADvantage's creative team works ceaselessly with our clients in order to:
Brand development is a huge challenge for any type of business. Our team embraces this challenge head-on with ongoing commitment. Your brand style must be memorable and unique, it must inspire lasting sentiments and loyalty, and it must define your business even as your company grows and changes. A common misconception is that a company’s logo and colors are remembered, readily recognizable, and simple identifiers of the company. Some may even suggest that a brand is thought of as “a breakfast cereal.” In fact, few companies are recognized through visual language unless they commit to ongoing brand development. To achieve success over time in becoming a recognized and trusted brand it is vital for companies of all sizes to conduct a proper brand audit and to develop brand strategy plans that are monitored and checked against performance metrics as you would with any other campaign. It is also vital to keep in mind that businesses are often remembered for the positioning of their products and services, the latest write-up in the press, and by the usefulness, professionalism, and excitement of their website—all elements of well developed brand strategy. Brand and web strategy development is the process that separates companies from their competition.
Brand, the sentiments your visual language and positioning evoke, is your most valuable asset. Your brand is a product of a complex relationship between your products and services and your customers and employees. It is their actions that will determine the success of your company’s products and services. Here you will find that they can either build or break down your business. A Booz Allen Hamilton survey conducted with Northwestern University’s Kellogg School of Management indicates companies that invest in “relational assets” (relationships with customers and suppliers, alliance partners, and employees) outperform other companies financially. Trust-based, mutually satisfying, long-term relationships between people have enormous value. Your brand is what ties your relational assets together. Understanding that connection makes your brand more powerful.
For your business to establish a successful brand, one that is easily recognized and has it's own loyal following, you will rely on your advertising company to design a corporate identity. In marketing, a corporate identity is the "persona" of a corporation which is designed to facilitate the attainment of business objectives. What that jargon translates to is that your company must have personality! Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience. At ADvantage, we relish the opportunity to create an accessible and interesting identity for your company. Corporate identity is often viewed as being composed of three parts:
Rest assured that ADvantage will assist you in gaining this recognition, step by step, building a valuable corporate identity that will continuously promote your company up the corporate ladder.
Public relations use market research to unveil a company, brand, product, or individual's public perception. This area goes hand in hand with branding and corporate identity, being that any challenges or problems are identified through public response. This gives us an opportunity to iron out any wrinkles in your marketing strategy and continue along more smoothly. Effective public relations involve more than simply research, however! Public relations can effectively mend any highly publicized wounds such as recalls, lawsuits, and so on. In fact, a number of specialties exist within the field of public relations, including:
At some point in the marketing process, the work has to change from research and strategizing to actually going out and promoting a product or service to potential customers. One of the most potent tools to reach consumers is a media advertising campaign. When well conceived, a media campaign allows your company to reach thousands of consumers simultaneously with a single, effective message. The catch here is "well-conceived." Media advertising is a complicated, albeit highly effective process. Especially today with the ever-growing assortment of specialty cable television channels and the variety of new media options available, an advertising company must know how to best direct your invested money to an interested audience at the right time. The media strategy is a roadmap to ensure that an advertisement reaches that interested audience at precisely the right time. The three big questions in any media plan are:
“Wow, who can afford that”, you might say. Answer: some can and some can’t. It’s fair to say that McDonald’s, T-Mobile, or GM have the resources and revenue to produce and advertise on TV in almost every way, regardless of air-time, program, etc… On the other hand, small businesses can afford to look at where and how this may be affordable. If you listen to the radio, you will surely hear spots for mortgage companies, insurance companies, auto dealers, and several other consistent radio advertisers. There’s a reason that they use that medium and continue to do so. Because it works and they make more than they spend on the commercials. They wouldn’t keep doing it if it didn’t. And, the most important piece of this component is that if your business/industry or product is almost never advertised on radio or TV, the upside is that you’re not competing with your competitors! You’re the only one and therefore listeners will have only one choice to recall when they are in the market for your service. Big advantage! With that said, the truth is that Advantage, nor any other ad agency for that matter, have a production studio, cameras, directors, actors, etc… on our staff. What we do have is the power to bring those resources to you, and manage the entire process from storyboard and/or copy, to the finished product. Once approved by you, the client, you’re on the air.
Graphic designs have a unique ability to sell a product or idea through effective visual communications. It is applied to products as well as elements of company identity like logos, colors, and text, together defined as branding. Having an effective visual campaign is important! Very often, a great design becomes part of a well established, easily recognized brand. You will find that any design which represents your company must be clever, but simple, and memorable enough for your consumers to bother recognizing. Designs give you the opportunity to creatively communicate with your customers, and at ADvantage we can ensure that your message is clearly and compellingly conveyed. We have a defined focus on website and internet marketing. |
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Web
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Web 1. Basic Web Design 2. Interactive Contact Form and Newsletter 3. Custom Branding 4. Search Engine Optimization (SEO) Marketing 5. Google AdWords Marketing |
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